Corporate Political Activity: A Literature Review and Research Agenda
نویسندگان
چکیده
منابع مشابه
Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda
Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...
متن کاملTelecommuting's past and future: a literature review and research agenda
Purpose – Telecommuting continues to be a topic of interest for practitioners and researchers alike. There are significant numbers of employees currently involved in telecommuting around the globe. Organizational implications, global workforce implications and the scarcity of scholarly publications make this research topic one that warrants our further investigation. The purpose of this paper i...
متن کاملService Productivity: A Literature Review and Research Agenda
Until now, there exists no universal approach for measuring the productivity of services. Various factors have different impacts on service productivity, ranging from the relationship between service providers and customers to service quality. So far, only some of these factors have been investigated in detail. The purpose of this paper is to describe, synthesize, evaluate, and integrate the re...
متن کاملVirtual Community Studies: A Literature Review, Synthesis and Research Agenda
This paper presented a literature review, a classification schema, and a research agenda for the virtual community studies. Thirty-six academic papers on virtual communities, published from 1996 to 2004, were reviewed. A classification of these studies, based on research similarities and patterns, resulted in five areas being identified--social perspective, business perspective, development iss...
متن کاملSocial Business Intelligence: a Literature Review and Research Agenda
The domains of Business Intelligence (BI) and social media have meanwhile become significant research fields. While BI aims at supporting an organization’s decisions by providing relevant analytical data, social media is an emerging source of personal and individual knowledge, opinion, and attitudes of stakeholders. For a while, a convergence of the two domains can be observed in real-world imp...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Management Reviews
سال: 2012
ISSN: 1460-8545
DOI: 10.1111/j.1468-2370.2012.00337.x